How the 10-Second Rule Can Dramatically Change Your Conversations and Make You a Better Leader

Communicating is easily the single most important job of leaders. If leadership is mostly about influence–and it is–then the ability to communicate a vision and motivate people to move toward that vision is the single most important characteristic a leader can have.

The problem is, communication is hard. Sometimes people don’t understand the message we want to communicate. Sometimes we do a really poor job of expressing what we mean. In many cases, the way we communicate is directly affected by our perception of our position in a relationship, how we feel about the person we’re talking with, and our opinion on the subject of conversation.

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