Facing the Unexpected: Mastering Crisis Communications
By Kathleen Meyer for Business Wire
Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation. The intent is to mitigate negativity, ensure all employees and stakeholders are in the know, and maintain control over public brand perception.
Many people base their loyalty to a company based on its products or services. How an organization reacts in a time of crisis also plays a role in maintaining a customer base.