[by Howard Fencl, Hennes Communications] The breathless buzz about the coming global deployment of 5G wireless technology keeps building to a crescendo. 5G will launch the Internet of Things (IoT) to the next level, empowering massive real-time data sharing between connected devices (health sensors, traffic sensors, weather sensors, your car, your HVAC and lighting systems, your ‘fridge). It’ll allow you to download movies, 3D models or watch live events at 20 times the speed of that clunky old 4G device you’re lugging around. It’ll let all of us experience augmented and virtual reality for fully immersive experiences we didn’t know we needed to experience.
But beyond all the hype, what can 5G do for you when your business is staring down a crisis or an issue so controversial, your reputation hangs in the balance? First, let’s get the tech nerd stuff over with, and quickly bring you up to speed on how we got to 5G.
1G was the technology that powered the first cell phones – the ones as big as LeBron’s left shoe. 1G let us make wireless calls and not much else. 2G was mobile technology’s digital breakout, and powered our ability to send texts. 3G and 4G gave us bigger and bigger bandwidth so we could stream tunes on our phone, watch live TV on our devices in real time, do mobile video calls, mobile banking and so on.
5G is a technology that blows open bandwidth capacity. How might 5G change your world when you’re dealing with a crisis or a trending issue? Here are some of the basics:
When you need to get out highly targeted communications in real time, 5G holds the promise of reliably delivering very specific messages to very specific audiences along with massive amounts of data whenever you need and wherever you are.