[By Nora Jacobs, Hennes Communications]
That’s the key question contained in this poster, from an organization called Civic Plus. It’s a good reminder to all organizations that communicating to stakeholders when an emergency strikes often needs to happen in seconds. That means communicators need to have systems and techniques in place in advance that can be instantly activated. Moreover, once an emergency strikes, there will be an ongoing need to provide updates, information on shelters and critical details related to relief efforts and recovery.
Civic Plus wisely suggests having a crisis communications plan in place that not only identifies the ways to communicate, but also recommends letting your stakeholders know in advance how you will reach them if an emergency strikes. Another key piece of advice we always offer our clients: make sure those on your staff who will be responsible for activating your alert system can do so 24/7, including from remote locations. And, make sure your activation team is at least two-deep. Everyone goes on vacation some time.
Again, you can download the poster here.