Navigating Layoff Communication—With or Without a Plan
By Lindsey Bradshaw for PRNews
Layoffs, particularly over the past year, have become a predictable reality. And unfortunately, most companies aren’t ready when it comes to communication and public response.
In 2024, Tesla (14,500), Intel (15,000), Cisco (10,000), and Meta (3,600) all experienced major layoffs. Layoffs aren’t only a reality for tech companies, as federal government workers deal with with major firings through the Department of Government Efficiency. In 2025, so far, DOGE, led by Elon Musk, cut 62,242 positions. Additionally, the Social Security Administration is set to close 47 field offices across the country, and dismiss over 10% of its workforce—potentially affecting processes for millions of beneficiaries.
Layoffs are being felt across the PR and media industries, too. In December 2024, Edelman laid off approximately 5% of its workforce, or 330 employees. Weber Shandwick Collective trimmed staff in early 2025. Axios laid off 50 employees in August 2024. The ABC News Group lost 6 percent of its staff this month, and CNN cut 200 jobs in January, amongst other media companies.
Even the happiest address, Sesame Street, announced a 20% reduction in staff recently.
Lack of a Plan
Despite the layoff surge and economic downturn, many companies find themselves unprepared when downsizing comes. According to Capterra’s 2023 Crisis Communications Survey, only 49% of U.S. businesses have a formal, documented crisis communications plan, and 23% either lack a plan or are unsure if one exists.
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