How To Create High-Quality Videos On A Budget (Yes, it is Possible)
By Leslie Licano for PRNews
Video content is no longer optional—it’s essential. But for many communicators, marketers and business owners, the idea of video production conjures up thoughts of location fees, studio lights and big-budget crews. Fortunately, the reality is much more accessible. With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.
Why Video Deserves a Spot in the PR Strategy
Video continues to be one of the most effective tools in a communicator’s toolkit—and the numbers back it up. According to 2025 research by Wyzowl, an explainer video company:
- 83% of consumers want to see more video content from brands this year
- 87% of viewers have been convinced to purchase after watching a video
- 98% of people have watched explainer videos to learn more about a product of service
- 91% of people say video quality impacts their trust and perception of a brand
Those are high percentages, and they all point to the effectiveness of business videos. The last stat is key: Video quality does matter. But don’t let that scare you; “quality” doesn’t have to mean expensive. With a thoughtful approach, even budget-friendly videos can leave a professional impression.
Types of Video Content That Drives Results
Before diving into production, it helps to know what kinds of videos offer the most “bang for the buck.” Here are a few cost-effective formats that can make an impact:
- Explainer videos: These break down how a product or service works. From how-tos to troubleshooting guides, these videos help customers help themselves.
- Product demos: How does a business’s product or service work? What does it do? These work well both as brand-created content and through influencers, partners or user-generated content (UGC).
- Testimonials: Build trust through real stories. Testimonials serve as powerful social proof and don’t require fancy production—just authenticity.
- Brand storytelling: Helping customers connect to a brand through storytelling is vital and can boost sales. According to Influencer Marketing Hub, people are 55% more likely to buy from a brand if they love its story. Video is one of the best ways to tell that story.
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