There’s no way around it: today, when a crisis occurs, people go online to discuss it. They comment on Twitter and Facebook, they take photos and shoot video with their smart phones and post them immediately on Facebook and YouTube. Their friends and connections then spread this version of the news by re-posting and re-tweeting. Suddenly, your organization is caught up in a firestorm of online activity – perhaps before you have confirmed facts about what actually occurred.
Whether you like it or not, social media must be part of every crisis communication strategy. This seminar will help familiarize you with the tools and teach you how to use them effectively in a crisis – not just to monitor and respond, but to tell your side of the story and engage with your stakeholders. We’ll help you understand the importance of identifying trends quickly and detecting the key influencers so you can help shape the conversation before it gets out of hand.
“One of the good things that came out of all of this is that you answered the phone on that Friday afternoon, and I have had the chance to work with you. Whenever possible, I tell folks about you and the work we did.”