As the president of Radar Public Relations & Consulting, a firm specializing in the strategic use of social media, Scott Juba is of counsel to Hennes Communications.
Scott has a deep understanding of the unique opportunities and challenges that Internet platforms pose to organizations during a crisis.
Besides his work for Hennes Communications, a wide variety of other organizations solicit Scott’s counsel to guide them in building engaged online communities on social media channels such as Twitter, Facebook, LinkedIn and Instagram.
Scott has authored and presented extensive research about online communications, including projects that have been included as part of the PRSA International Conference, the Tenth Annual International Public Relations Research Conference and the Ohio Communication Association Conference.
In 2007, Scott collaborated with PR Newswire on a groundbreaking research initiative that examined the credibility of blog measurement methods in the public relations industry. Later that year, he earned special distinction from the Ohio Communication Association in large part because of his social media research endeavors.
In addition to strategic social media communications, Scott is also skilled in media relations, multimedia production and several other public relations functions.
His educational background includes a master’s degree in public relations from Kent State University. He earned his bachelor’s degree in economics from Baldwin-Wallace College, where he was a Collegiate All-American Scholar.