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Crisis Management Today

Hennes Communications
Crisis Communications  |  Crisis Management  |  Litigation Communications  |  Media Training
May 15, 2022
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Our Perspective

Q&A: How To Prepare For the Cyberattack That’s Coming – Or May Have Already Been Launched
Cleveland-based Fortress Security Risk Management is on the front lines of the cybersecurity wars with the goal, as Fortress puts it, of “protecting companies from the financial, operational and emotional ravages of cybercrime.” As Forbes reported earlier this year, businesses suffered 50% more cyberattack attempts per week in 2021 and they are accelerating in 2022. And not surprisingly, cyber incidents now are the No. 1 concern for companies globally, according to the Allianz Risk Barometer.  We asked Chuck Mackey, Director, Cybersecurity Consulting at Fortress, to talk about some of the trends and to help get our heads around some of the frightening numbers.  
School Board Meeting
Why Should Your School Reach Out To a Crisis Communications Firm?
By Stephanie York, Hennes Communications
Quick – What’s the highest priority for a superintendent, head of school or board president?  It’s not education.  It’s safety.  And just one part of that safety net is making sure you have a pre-written crisis communications plan at your fingertips – or at least the phone number of a qualified and vetted crisis communications firm – should the need arise.
Personal Crisis: You Lose Your Job. A Media Training Technique Can Help You Get a New Gig.
By Howard Fencl, Hennes Communications
Let’s step away from talking about crises your company may face and talk about a personal crisis that millions of us face – the threat of job loss. With the COVID pandemic, job loss went viral. Millions of Americans lost their jobs to COVID.  Most of us don’t have any control over the situation – but we DO control how we talk about ourselves in a job interview.
Florida School Board Association Partners with Hennes Communications to Provide Issues Management Crisis Management & Communications Services to Members
There are scores of reasons why your district can be thrust into the news. Lawsuit…sports controversy…social media threats…board-superintendent clash…criminal accusation…discrimination complaints…diversity issues…FERPA or HIPAA violation…fiscal mismanagement…protest…sexual misconduct…student newspaper story…challenging conversations…testing controversy…active shooter...union grievance/strike…Suddenly, there’s a TV crew in the parking lot, your local newspaper is on Line One and the situation is already on Facebook.

In the News

Corporate America Doesn’t Want to Talk Abortion, but It May Have To
Business leaders, who have increasingly waded into social issues like racial equity and voting rights, now face whether to comment on abortion.  A recent New York Times story talks to corporate executives, business professors and others about that decision and provides examples of what some businesses are choosing to say.
Don’t Make These Common Mistakes When You’re in a Courtroom
Uh-oh: You have to go to court. Whether you’re a plaintiff, defendant, lawyer, or witness, the results of your trial might depend, at least in part, on how you conduct yourself in that stress-inducing room. As anyone who’s been tuning into the Johnny Depp-Amber Heard trial knows, courtroom behavior gets people talking—but some of those people might just be jurors or judges, and their opinion here is kind of important.
Here are some tips for how to behave — and not behave — in court.  
Lessons From Aristotle: How to Write Persuasively and Build Your Personal Brand
Few questions are posed more frequently than this: How can we write more persuasive, effective content for our website?  This is an age-old question in legal marketing, and the answer is even older. Persuasive writing follows a path laid thousands of years ago by Aristotle, the original master of persuasion. Aristotle’s insight, which has as much relevance today as it did for the ancient Greeks, was that content that connects is structured according to the rhetorical appeals of ethos, pathos and logos.
Ten Things You Need to Know About 'Executive Presence'
Sterling Miller writes: When it comes to “executive presence,” I now have the benefit of being older with more than a few gray hairs. As a result, a lot of people (my wife, daughters, and assorted dogs and cats excluded) tend to pay attention to what I say and even seek out my advice. But, it wasn’t always this way. I was a young, clueless in-house lawyer once. I was also self-aware enough to know it. And I knew that at some point in every professional's career, to move up the chain (or show your value), you need to find a way to project executive presence without the help of Father Time. 
7 Tips for Organizational Resilience All Year Round
History has taught security teams that crisis situations can happen at any time and more frequently than anyone can anticipate. However, when a crisis does occur, organizations find themselves in a situation where survival is the main focus — the unprecedented disruption caused by the COVID-19 pandemic being a perfect example.  Given that the only constant in today’s world is rapid change, business goals should revolve not around survival alone, but thriving during increasingly turbulent times. This is why business leaders must look beyond the immediacy of areas like business continuity and disaster response to building a resilient organization that can withstand both constant change and unexpected disruption.
Got a Minute?
Got a Minute?

Blue Jays Fan's Viral Act of Kindness Leaves Young Yankees Fan in Tears
During a game between the Toronto Blue Jays and the New York Yankees at the Rogers Centre, a Jays fan went viral online after gifting a young Yankees supporter the home run ball after Aaron Judge’s sixth-inning bomb. 

Yahoo! Sports

Blasting Out Earth’s Location with the Hope of Reaching Aliens is a Controversial Idea
If a person is lost in the wilderness, they have two options. They can search for civilization, or they could make themselves easy to spot by building a fire or writing HELP in big letters. For scientists interested in the question of whether intelligent aliens exist, the options are much the same.
The Conversation

Woman Buys Statue at Goodwill for $35 and Discovers It’s a 2,000-Year-Old Roman Bust
In 2018, Laura Young, who has been selling antiques for about 10 years, was looking through a Goodwill table in Texas when she stumbled across something that caught her eye.
My Modern Met
Looking for a lunchtime section meeting speaker?

Litigation, probate, environmental, government, bankruptcy, health name the section and we'll put together an interesting, pithy and entertaining meeting for your section via Zoom, talking about the intersection of the law,
legacy media and social media.  

Call Bruce Hennes at 216-978-2047 or email


In Case You Missed It
Mergers, Acquisitions and Management Transitions: Using Crisis Communications Principles to Achieve Better Outcomes 

Fighting Putin's Propaganda: Narrative Response Kit

Who Should take the Lead in a Crisis?

Cats Sleeping With Dogs: How Lawyers and Crisis Communicators Can Work Together

PR Firms vs. Crisis Firms.  Is There a Difference?  Does It Really Matter?

Projecting Leadership Presence in a Teleconference

The Six Essential Rules for Lawyers Dealing with Reporters

Lessons in Law Firm Reputation Management: How Firm Leaders Should Prepare for Public Scrutiny When Representing Political Clients

Searchable Archive of Crisis Management and Crisis Communications Articles from Hennes Communications
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Attention School Board Members,
Superintendents & Attorneys

The Arizona School Boards Association (ASBA), Florida School Boards Association (FSBA) and Ohio School Boards Association (OSBA) have each entered into a strategic partnership with Hennes Communications to provide crisis management and communications services to public school systems throughout those states facing sudden challenges to their organizations’ reputations and operations. With this partnership, ASBA ,FSBA and OSBA member school leaders have access 
365 days a year to expert crisis communications professionals.

Media Training

No one trains clients for high-stakes situations better than Hennes Communications. We can teach you, your top executives and managers how to communicate with power, mastering even the toughest interview, speech or presentation.  

Remember, it's usually not what you say, but how you say it.  Never again go into a media interview unprepared, before a hostile audience uncoached or into any situation where it's important for you to project executive presence.

We offer this training in-person or via Zoom and other video platforms.  Call 216-321-7774 for details.



Our Upcoming Speaking Events

5/17     Ohio Health Care Association
5/24     Winding River Managing Partner
            Boot Camp

6/8       Ohio Mayors Association 
6/8       National Society of Certified 
            Healthcare Business Consultants

6/9      Florida School Boards Association
6/22     Preparing Public Leaders to Effectively
            Lead in a Crisis, Ohio Public-Private
            Partnership, Ohio Dept. of Public
            Safety, Ohio Dept. of Homeland
            Security, Ohio University, Ohio State

6/23     W. Virginia School Boards Association 


  Thom Fladung, Bruce Hennes & Stephanie York
6/29     Lake County Bar Association
7/13     Perkins City School District
7/21     Ohio Municipal Clerks Association
8/4       Greene County Educational Services
8/25      Eastern Stark County Safety Council
9/1        LeadingAge Ohio
10/25    Winding River Managing Partner
             Boot Camp

11/8      National Sales & Marketing Exec's.
11/13    Ohio School Boards Association
11/14    Ohio School Boards Association 
12/14    Cleveland Metropolitan Bar Assoc.

Crisis Leadership
The skill set that got you into your current leadership position
isn't the skill set you're going to need when it hits the fan.

It's a simple fact:

Controversies today are tried in the Court of Public Opinion
more often than the Court of Law.
News now breaks first on social media, with traditional media sweeping Twitter, Facebook and YouTube for leads. Whether your organization is immersed in crisis or dealing with a hot-button issue, your news can quickly “go viral.” Since it takes a lifetime to build a reputation and only a few seconds to destroy one, “managing the message” is a necessary skill set for executives, attorneys and public officials in virtually every business sector.  

Our fast-paced seminars, delivered by veteran crisis management and communications specialists Bruce Hennes, Thom Fladung and Stephanie York, all focus on highly strategic approaches to communicating during a wide variety of situations, enabling you to serve the needs of your stakeholders, move your message forward or mount a defense against a sudden onslaught from traditional or social media.  Many of our seminars also address "non-crisis" situations (e.g. management changes, mergers & acquisitions, program expansions, presenting with executive presence and creating relationships with members of the media).

If you'd like to bring us in to speak at a conference or to your organization, virtually or in-person, as a keynote, for your practice group, for a section luncheon, as a value-add for your existing clients or as a new business development event, please give us a call at 216-321-7774 or drop us a line at  For a select list of previous seminar sponsors, click here.
Attorney Seminars
  • Crisis Management & Crisis Communications for Attorneys & Their Clients
  • Crisis Communications and Social Media for Attorneys & Public Officials
  • Winning on Social Media: Crisis Management in an Echo Chamber
  • Social Media and the Courts: A New Frontier
  • Getting to the Truth: How to Detect Fake News
  • Tools, Tips & Tactics - Responding to Sensationalized Journalism
  • Projecting Leadership & Executive Presence
Education Seminars
  • Crisis Management & Crisis Communications for Education Officials & Their Attorneys
  • Crisis Communications and Your School in the Social Media Era
  • Crisis Communications For Educators Amid a Pandemic of Crises
  • A Public Schools Social Media Primer: Risks, Rewards & Recognizing Fake News 
  • Projecting Leadership & Executive Presence
Elder Care & Health Care Seminars
  • Crisis Management & Crisis Communications for Health Care Executives & Attorneys
  • Crisis Communications For Health Care Executives Amid a Pandemic of Crises
  • Mergers, Acquisitions & Management Transitions: Using Crisis Communications Principles to Achieve Better Outcomes
  • Projecting Leadership & Executive Presence
Our "signature seminar," Crisis Management & Crisis Communications, can easily be crafted to be relevant to the specific needs of your organization or industry.  For details, please give us a call at the number above.

NOTE:  All of the seminars listed above are typically one-hour long, though some of them lend themselves to a 90-minute or two-hour format.  We also offer a 4-hour seminar that includes "extreme" crisis communications, aimed at elected officials, police and fire chiefs, often done in partnership with local emergency management agencies and boards of health.
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