September 1, 2021
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5 Mistakes Not to Make On-Camera
By Howard Fencl, Hennes Communications
When you appear on-camera for an interview, you are going on the record in perpetuity. Period. Excerpts will be broadcast, uploaded, archived, keyword searchable and available 24/7 on the web. You can do your organization’s brand a whole lot of good with a strong, articulate interview. But if you’re not prepared, you can go down in flames very quickly, and take your organization’s reputation with you. Here are five things you must never, ever do.
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The Media Revolution is ‘Iterative’ and Social: Experts Share How Not to Get Left Behind
It used to be that a news article was a single item, published once, and reporters were expected to get every important source into the story, even if it meant trying to reach them six different ways before giving up. Because articles can, and are, updated easily online, the typical news story is now given out piece by piece, over time. This is called “iterative reporting.” This means you are no longer indispensable—so you can’t make yourself difficult to reach, or you’ll miss the chance to put your organization in its best light (whether the story is good news for you, or bad news). If you don’t pick up the phone, you’re not in the story. Here's why that's not good.
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9/11 at 20: Not Just Another Anniversary
There are anniversaries and then there are anniversaries. The one that’s coming up is the latter. On September 11, 2021, the country will mark 20 years since the terrorist attacks that not only shook a nation, but changed it. If you are too young to remember where you were that day or the significance of it, you fall into one group. The other group is people who vividly remember where they were that day, what happened and what it meant. Twenty years is the time-span of a generation. With each new generation, a historical event either fades into forgottenness or it falls into a new perspective with academic detachment that often loses the true power and the impact of the event itself. Sometimes history gets rewritten.
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Why Jim Cantore and Hurricane Reporters in the Eye of the Storm Matter
One of the most powerful storms to ever hit the U.S. — 16 years to the day that Hurricane Katrina hit the same part of the country — dramatically overtook the news on Sunday. Right there in the middle of it was Jim Cantore. You know Cantore. He’s the Weather Channel meteorologist with a cult-like following for going, literally, into the storm. There’s a joke that really isn’t funny: If there’s nasty weather out there, the last person you want to see in your town is Jim Cantore.
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It’s National Preparedness Month
National Preparedness Month (NPM) is an observance each September to raise awareness about the importance of preparing for disasters and emergencies that could happen at any time. The 2021 theme is “Prepare to Protect. Preparing for disasters is protecting everyone you love.”
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Social Media Jeopardizes our Lives
The swift downfall of “Jeopardy!” host Mike Richards is the latest example of the jeopardy that surrounds us in today’s lightning-fast unforgiving age of social media. Whether you make a wrong move, say something offensive, or have ugly skeletons in your closet, the career-ending rush to judgement can be fast and furious. Your online profile is forever. If you do not post with purpose, you can destroy your personal brand in the blink of an eye.
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Events and Emergency Comms Takeaways From Tropical Depression Henri
As the climate changes and severe weather events become more frequent, all PR pros have a relatively new discipline to master: emergency weather communications. While public notices around dangerous weather conditions were once solely the realm of local governments and first responders, just about every type of organization now needs a climate-focused crisis plan in place.
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Express Your Best Self: Go for Connection, Not Perfection
When you are about to step up to deliver a presentation, you may feel like the audience is an adversary. If so, you may be surprised to learn that, with rare exceptions, your audience is really cheering for you; they want you to succeed. Whether listening by choice or out of a sense of obligation, your audience members want to feel they are investing their time well. To make them feel like your talk was a good investment of their time, you must “own the room.”
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Attention School Board Members,
Superintendents & Attorneys
The Ohio School Boards Association (OSBA) and the Arizona School Boards Association (ASBA) have each entered into a strategic partnership with Hennes Communications to provide crisis management and communications services to public school systems throughout the States of Ohio and Arizona facing sudden challenges to their organizations’ reputations and operations. With this partnership, OSBA and ASBA member school leaders have access 365 days a year to expert crisis communications professionals.
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No one trains clients for high-stakes situations better than Hennes Communications. We can teach you how to communicate with power, mastering even the toughest interview, speech or presentation.
Call or email us today and ask us about crisis, media, spokesperson and presentation training/coaching for you, your top executives and managers.
Remember, it's usually not what you say, but how you say it. Never again go into a media interview unprepared or go before a hostile audience uncoached.
As the coronavirus situation begins to abate, we now offer this training in-person on a select basis or via Zoom and other video platforms. Please call for details
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9/3 Northeast Lawyers Club
9/8 AZ School Boards Assoc. Law Conf.
9/9 Ohio Library Council
9/10 AZ School Boards Assoc. Law Conf.
9/14 Ohio Trucking Association
9/15 Ohio Public Transit Association
9/15 McCarthy Lebit
9/22 Fire & Emergency Manufacturers
& Services Association (Tampa)
9/23 Health Care Assoc. of Michigan
9/28 Ohio Schools Council/
G. Cleveland School Supt's. Assoc.
10/4 Ohio Schools Council/
G. Cleveland School Supt's. Assoc.
10/18 Winding Riv. Mg. Partner Bootcamp
10/21 Markham CPA
10/24 American Public Power Association
10/25 LeadingAge National Conference
10/25 State Bar of Arizona
11/3 Winding Riv. Mg. Partner Bootcamp
11/4 Cuyahoga County Emergency
Management Agency
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11/7 Ohio School Boards Association
11/8 Ohio School Boards Association
11/11 CPA Firm Management Association
11/12 Catholic Diocese of Cleveland -
Principal's Leadership Conference
12/7 Cleveland Metropolitan Bar Assoc.
12/9 Richland County Safety Council
12/15 Cleveland Metropolitan Bar Assoc.
2022
1/19 Society of Financial Services Prof's
1/14 OH State Bar Leadership Academy
4/9 Gov't. Academy Conference/OSU
4/20 Ashland Area Safety Council
If you'd like to bring us in to speak at a conference or to your organization, either virtually or in-person, perhaps for your practice group, as a value-add for your existing clients or as a new business development event, please give Bruce Hennes a call at 216-321-7774.
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Hennes Communications
You have a situation.
We have a strategy.
Because the Court of Public Opinion is always in session.
www.crisiscommunications.com
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The Hennes Communications Team
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