September 15, 2020
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Who's Zoomin' Who? Zoom Body Lanaguage Hacks
By Howard Fencl, Hennes Communications
The more we get used to Zoom, Webex, Microsoft Teams and other live video teleconferencing platforms, the more danger that we get a little too relaxed. From the moment you enable your camera and mic, you’re on. And so is your reputation. So here are some thoughts to keep your Zoom participation professional and keep your delivery crisp and memorable.
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Why Hiding Or Changing Facts To Protect Against ‘Panic’ Can Cause One
ByThom Fladung, Hennes Communications
Let’s set aside the politics – which may be a pipe dream in these extraordinarily politicized times. In any case, we’re not here to debate the politically correct move. But from a crisis communications standpoint, the playbook is clear and has been proven over and over from numerous crises over time: People don’t panic when given clear, understandable facts about a situation.
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Are Fans Ready for Some NFL Football?
With the debut of the NFL's101st season on national TV, minus packed stadiums and the fanfare of the crowd. Many wonder how the league, which is not playing in a bubble, will weather a possible health crisis, as well as social justice issues, which were largely ignored or frowned upon in the past. Flexibility and innovation will remain top priorities for the league, much like in other sports.
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Be First. Be Right. Be Credible.
The arguing is unrelenting. Wear masks or not. Close the college campuses and public schools or not. Auditoriums at 50% capacity or 25%. A vaccine by November 1 or not. Why does the science seem to keep changing - and why aren't the politicians listening to the scientists. There's a right way and a wrong way to what we call risk communications - and there's a manual, one that's been vetted by experts and the one too many politicians seem to be ignoring, to the detriment of public health.
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They Know How to Prevent Megafires. Why Won’t Anybody Listen?
What a week. Rough for all Californians. Exhausting for the firefighters on the front lines. Heart-shattering for those who lost homes and loved ones. But a special “Truman Show” kind of hell for the cadre of men and women who’ve not just watched California burn, fire ax in hand, for the past two or three or five decades, but who’ve also fully understood the fire policy that created the landscape that is now up in flames.
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The Two Political Conventions – It’s Not Just What You Heard, But What You Saw
We’ve said it over and over again to our clients and in this newsletter: how you say something is almost always more important than the way you say it. Joe Navarro agrees. He’s author of the international bestseller What Every BODY is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People and The Dictionary of Body Language: A Field Guide to Human Behavior. Navarro says that Donald Trump and Joe Biden gave away more than they thought over the past two weeks.
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National Preparedness Month
National Preparedness Month (NPM) is recognized each September to promote family and community disaster planning now and throughout the year. As our nation continues to respond to COVID-19, there is no better time to be involved this September. The 2020 NPM theme is: “Disasters Don’t Wait. Make Your Plan Today.“
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How to Make Sure Your Vote Counts in November
The time is now! Voting in the presidential election has already begun in a few states. Every state’s regulations and procedures are different, so it is vital that you understand the requirements and opportunities to vote where you live. Here’s how to make sure you’re ready to vote, and that your vote will count.
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The Evolution of Terror: 6 Critical Threats 19 Years After 9/11
In terrorist circles that now reach into every corner of the world via mountains of online propaganda and open-source tactic tutorials, the 9/11 attacks are still hailed as a gold standard of sorts. Today, terror groups, independent cells and lone extremists have grown and evolved through mixing psychological and physical warfare, drawing from a diverse recruitment pool, moving operations including training into the virtual realm, picking softer targets and simple weapons that may inflict lower casualty counts but produce attacks that are harder to detect in the planning stages and cheaper to conduct.
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Crisis Comms Lessons From a Tennis Tantrum
Novak Djokovic, the No. 1 ranked men’s singles tennis player, threw a hissy at the U.S. Open last week and bashed a ball that hit a line judge in the throat. Djokovic was ejected from the tournament, was fined and suffered a blow to his reputation. The incident provides crisis communications lessons even for those of us outside the world of tennis.
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Lots of PR Firms Sell Their Crisis Work – Let The Buyer Beware
By Bruce Hennes, Hennes Communications
With no barriers to entry, every public relations firm in the U.S. now appears to offer “crisis communications.” They don’t. At least, all of those who claim to don’t. Crisis work requires a different – and often counterintuitive – skill set from the traditional practice of public relations. It’s also an art form where more often than not we’re helping clients figure out not just what to say, but what to do, which isn’t something learned from a book.
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Attention School Board Members,
Superintendents & Attorneys
The Ohio School Boards Association (OSBA) has entered into a strategic partnership with Hennes Communications to provide crisis management and communications services to public school systems throughout the state of Ohio facing sudden challenges to their organizations’ reputations and operations. With this partnership, OSBA member school leaders have access
365 days a year to expert crisis communications professionals.
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Not Everything is a Crisis
Most crises are unexpected and sudden - a traffic accident, explosion, fire, chemical leak, social media attack or criminal arrest.
While a crisis usually appears to be sudden, sometimes you should have seen it coming. For example, activists who hate your product, lax enforcement of company policies and procedures, deferred maintenance on heavy equipment, or instability in your leadership ranks.
More often than not, what you're probably facing is an issue, a situation that can and should have been foreseen. For instance, three months from now you know you're going to close a plant, discontinue a product, get a new board chair, acquire a company or announce a rate hike. For another example, click here.
Whether it's a crisis or an issue, carefully crafted communications targeting the appropriate audience at the right time can go a long way toward mitigating the amount of reputational damage you experience and the work you need to do to restore confidence among your stakeholders.
Identifying an issue early gives you the added ability to craft a well-rounded strategic plan that not only identifies what you say, it enables you to carefully consider allies you might enlist, initiatives you might employ to blunt the effectiveness of your adversaries and other tactics designed to protect your market.
Are there threats looming on your horizon you should address now? Let us help you create the communications to help you avoid them from evolving from issues you can manage to crises you can’t avoid.
While we sell "crisis" (hence our website name, www.crisiscommunications.com ), the professionals at Hennes Communications understand the difference between crises and issues.
And now, we hope you do, too. |
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No one trains clients for high-stakes situations better than Hennes Communications. We can teach you how to communicate with power, mastering even the toughest interview, speech or presentation.
Call or email us today and ask us about crisis, media, spokesperson and presentation training/coaching for you, your top executives and managers.
Remember, it's usually not what you say, but how you say it. Never again go into a media interview unprepared or go before a hostile audience uncoached.
Of course, due to the coronavirus situation, we now offer this training via Zoom or your preferred video platform.
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9/15 Int'l. Bridge, Tunnel & Toll Conference
9/17 Hardin County, Ohio Safety Council
9/17 Huron County, Ohio Safety Council
9/18 Texas Assisted Living Association
9/21 Kent State University
9/23 American Bar Association
9/24 Beachwood, Ohio Chamber of Commerce
9/24 Southern Buckeye, Ohio Safety Council
9/28 Salem, Ohio Chamber of Commerce
10/6 City of Green, Ohio
10/6 Ohio Association of Secondary School Administrators
10/8 Nat'l Aging Services Risk Mgt. Conf.
10/12 Am. Academy of Matrimonial Lawyers
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10/13 Ohio Entertainment Safety Council
10/14 Akron Women's Network
10/22 LeadingAge - Ohio
10/22 Athena - Akron, Ohio
10/28 Putnam County, Ohio Safety Council
10/28 Ohio Automobile Dealers Association
11/4 Safety Council of Greater Columbus
11/8 Ohio School Board Association
11/10 Ohio Municipal League
11/13 Maryland State Bar Association
11/18 Summit County, Ohio Safety Council
12/1 Wood County, Ohio Safety Council
12/2 Highland-Fayette-Clinton Safety Cncl.
12/8 Cleveland Metro Bar Association
12/11 Denver/Colorado State Bar Assoc.
12/14 Akron, Ohio Bar Association
12/17 Cincinnati Bar Association
If you'd like to bring us in to speak to your organization, either virtually or in-person, perhaps for your practice group, as a value-add for your existing clients or as a new business development event, please give Bruce Hennes a call at 216-321-7774.
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Hennes Communications
You have a situation.
We have a strategy.
Because the Court of Public Opinion is always in session.
www.crisiscommunications.com
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