April 1, 2023
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Should You Worry About the Next Crisis?
By Bruce Hennes, Hennes Communications
The past few years have been challenging for businesses around the world. From the COVID-19 pandemic to natural disasters and cyber-attacks, companies have faced a range of crises that have threatened their operations and reputations. A recent report by Capterra suggests that more than half of US businesses should be worried about the next crisis.
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Lessons From a School on Handling Social Media Crises
By Thom Fladung, Hennes Communications
On a Labor Day Sunday some time ago, the leadership team at a school that Hennes Communications has worked with got wind of a tweet. The tweet was directed at the school and it simply said: “Handle this.” Below that two-word message was a screen capture from Snapchat that showed a group of students in a discussion that included liberal use of racial slurs, references to the KKK and sexual references. In rapid fashion, here’s what the school administrators did.
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Communicating Through a Corporate Restructuring
Communications during a crisis can make or break corporate and personal reputations, reduce or intensify human suffering, and limit or cause monetary costs to skyrocket. This is why hiring a professional crisis communications firm is essential. During a corporate restructuring process, a wide range of interested parties need to be addressed as early as possible. In this article, we will examine how to navigate a corporate restructuring crisis from a communications perspective, broken down into three phases: preparation, navigation, and rebuilding.
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Media Relations 2023: Consider Backgrounders, FAQ Pitches and Nonprofit Newsrooms
At the PRNEWS Virtual Media Relations Summit in December, one session, The State of Media in 2022, featured a discussion of how media relations and PR are changing as newsrooms and attention spans shrink and mis- and disinformation increase. The panel included a communicator, a reporter and an academic who formerly was a senior government communicator. Read an abridged version of the session.
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Why Public Affairs and Corporate Communications Can No Longer be Siloed
Elizabeth Northrup, chief client officer at ROKK Solutions, has stressed the importance of public affairs firms looking beyond Washington and considering more broad issues in their communications. Speaking to PRNEWS, she said that internal and employee communications are just as important as external messaging, as employees can be both consumers and part of an audience. Northrup also advised companies to tailor messages to different demographics and to be prepared for crises by having responses in place.
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Why Every Checkout Counter in America Sells Those $14 Magazines
Since their peak in the ’90s, print media companies have sought strategies and new publications that might save them from their financial woes. A growing investment in special interest publications shows how much the commercial strategy of the magazine industry has changed.
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AP Style Update: Style and Grammar Basics
Will the Grammar Police arrest you if you write “Pope Francis, the current Pope, left the Vatican for a world tour” when it should properly be “Pope Francis, the current pope, left the Vatican for a world tour”? Of course not. But there are rules. From the AP Style Book, here are a few of those rules, covering occupational titles, composition titles, state abbreviations, numerals, percentages, time of day, acronyms, dates, age, among/between, affect/effect, and fewer/less.
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How You and Your Executive Can Become a Reporter’s Trusted Sources
As PR pros know, the typical reporter is covering more stories and beats as newsrooms consolidate. Moreover, journalists not only cover stories, but they’re also tasked with creating a social media presence for themselves and their content. So, sources who seem to drop everything when a media member calls are must-haves.
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Our Upcoming Seminars In Case You Missed It
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4/1/23 National School Boards Association
4/1/23 Consortium of State School Bd. Assoc's.
4/15/23 Neighborhood Leadership Devel. Program
5/3/23 Highland-Fayette-Clinton Safety Council
5/11/23 Ohio Public Safety Directors Association
5/16/23 Library of Michigan
5/18/23 Bath Township
5/18/23 Utah Municipal Power Agency
5/22/23 Ohio Health Care Association
5/23/23 Winding River Mg. Partner Bootcamp
6/1/23 Indiana School Attorneys Association
6/4/23 Orrville Safety Council
6/7/23 Florida School Boards Association
6/13/23 Texas Health Care Association
6/15/23 Business Volunteers Unlimited
8/18/23 Coll. of Urban Affairs, Cleveland State Univ.
10/12/23 Midwest Labor & Employment
10/18/23 Ohio Municipal League
11/6/23 Ohio Assisted Living Association
11/14/23 Ohio Recorders Association
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7 Questions to Ask Before Hiring a Crisis Communications Firm
By Bruce Hennes, Hennes Communications
Almost every PR firm in the world now claims to offer crisis communications services — even if the firm doesn’t truly have experienced professionals on staff to deliver those services. Here are seven simple questions you must ask before hiring a "crisis comm" firm.
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