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Crisis Management Today

Hennes Communications
Crisis Communications  |  Crisis Management  |  Litigation Communications  |  Media Training
October 1, 2020
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Our Perspective

Sorry !!
Mastering the Zoom Apology
By Bruce Hennes & Nora Jacobs, Hennes Communications
In this COVID-19 era, the apology is going to have to be done using Zoom or another virtual platform. Under any circumstance, delivering an effective apology can be a daunting experience. It involves conveying the right words, in the right tone of voice, with the right facial expression. It requires authenticity combined with the ability to convince the individual (or group) you’re apologizing to that you really mean what you say — and that you are really sorry.
Thom Fladung
Dealing With a Crisis
By Thom Fladung, Hennes Communications
The managing partner of Hennes Communications, Thom Fladung, was recently interviewed on the subject of crisis communications for
 Ari Lewis and his Mastering the Attention Economy video podcast. Tune-in here for a short, 20-minute master class on crisis management.

In the News

Executive Presence
What is Executive Presence, and How Can You Strengthen It?
Executive presence—the way a person presents themselves and their ideas live or on video—“is much more important than it was 20 years ago. According to social science, the voice is a critical place to start for anyone hoping to project more credibility.
Text Messages
Why You’re Getting So Many Text Messages Right Now
Text messages and emails from political campaigns are pouring into Americans’ phones and inboxes right now. It’s happening to political junkies, to people who gave their phone numbers to campaigns, and even to people who try to keep their contact information off mass mailing lists. Here's why.
Truth & Lies
10 Ways to Spot Online Misinformation
Propagandists are already working to sow disinformation and social discord in the run-up to the November elections. Many of their efforts have focused on social media, where people’s limited attention spans push them to share items before even reading them – in part because people react emotionally, not logically, to information they come across. That’s especially true when the topic confirms what a person already believes.
Presidential Debate in Cleveland
How Viewers of the Presidential Debates Can Become Better Informed Voters (And Not Alienate Family and Friends)
Soon the presidential debates will begin with their ridiculous format of having the candidates answer questions in a few seconds, instead of giving them sufficient time to fully state their positions. Even worse, after each debate TV pundits will criticize the demeanor, if not the replies, of the candidates and wonder if they “can recover from their poor performance." Here are suggestions how viewers of the debates can become better informed voters.
Nixon & Kennedy
US Presidential Debates: 3 Studies You Should Know About
We’vWith the first presidential debate before the 2020 general election one week away, journalists across the U.S. will be trying to help voters understand the importance of this national event and how it could alter the outcome of the race. Two questions: does aggressive debate engagement help - and do the debates matter at all?
Ellen DeGeneres & Friends
Wells Fargo and Ellen Make it a Week of Weak Apologies
It was a week of apologies. First, there was Ellen DeGeneres’ joke-infused apology for months of allegations that the “Be-Kind” lady’s show houses a toxic work environment. Similarly, Wells Fargo CEO Charlie Scharf apologized for sending out a memo that was, at best, racially insensitive.
Crisis Communications is not the same as public relations
Lots of PR Firms Sell Their Crisis Work – Let The Buyer Beware
By Bruce Hennes, Hennes Communications
With no barriers to entry, every public relations firm in the U.S. now appears to offer “crisis communications.” They don’t. At least, all of those who claim to don’t.  Crisis work requires a different – and often counterintuitive – skill set from the traditional practice of public relations.  It’s also an art form where more often than not we’re helping clients figure out not just what to say, but what to do, which isn’t something learned from a book.

Short Takes

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Attention School Board Members,
Superintendents & Attorneys

The Ohio School Boards Association (OSBA) has entered into a strategic partnership with Hennes Communications to provide crisis management and communications services to public school systems throughout the state of Ohio facing sudden challenges to their organizations’ reputations and operations. With this partnership, OSBA member school leaders have access
365 days a year to expert crisis communications professionals.

Not Everything is a Crisis

Most crises are unexpected and sudden - a traffic accident, explosion, fire, chemical leak, social media attack or criminal arrest.

While a crisis usually appears to be sudden, sometimes you should have seen it coming.  For example, activists who hate your product, lax enforcement of company policies and procedures, deferred maintenance on heavy equipment, or instability in your leadership ranks. 

More often than not, what you're probably facing is an issue, a situation that can and should have been foreseen. For instance, three months from now you know you're going to close a plant, discontinue a product, get a new board chair, acquire a company or announce a rate hike.  For another example, click here.

Whether it's a crisis or an issue, carefully crafted communications targeting the appropriate audience at the right time can go a long way toward mitigating the amount of reputational damage you experience and the work you need to do to restore confidence among your stakeholders.
Identifying an issue early gives you the added ability to craft a well-rounded strategic plan that not only identifies what you say, it enables you to carefully consider allies you might enlist, initiatives you might employ to blunt the effectiveness of your adversaries and other tactics designed to protect your market.

Are there threats looming on your horizon you should address now?  Let us help you create the communications to help you avoid them from evolving from issues you can manage to crises you can’t avoid.

While we sell "crisis" (hence our website name, ), the professionals at Hennes Communications understand the difference between crises and issues.  

And now, we hope you do, too.

Media Training

No one trains clients for high-stakes situations better than Hennes Communications. We can teach you how to communicate with power, mastering even the toughest interview, speech or presentation.  

Call or email us today and ask us about crisis, media, spokesperson and presentation training/coaching for you, your top executives and managers.  

Remember, it's usually not what you say, but how you say it.  Never again go into a media interview unprepared or go before a hostile audience uncoached.

Of course, due to the coronavirus situation, we now offer this training via Zoom or your preferred video platform.



Upcoming Speaking Events

10/6      City of Green, Ohio 
10/6      OH Assoc.of Secondary School Admin's.
10/8      Nat'l Aging Services Risk Mgt. Conf.
10/12    Am. Academy of Matrimonial Lawyers
10/13     Ohio Entertainment Safety Council
10/14     Akron Women's Network
10/15     New York State Academy of Trial Lawyers
10/16     Jewish Federation of Greater Pittsburgh
10/20     Nat'l. Aeronautics & Space Admin. (NASA)
10/22     LeadingAge - Ohio
10/22     Athena - Akron, Ohio
10/28     Putnam County, Ohio Safety Council

10/28     Ohio Automobile Dealers Association
11/4       Safety Council of Greater Columbus
11/8       Ohio School Board Association
11/10     Ohio Municipal League
11/13     Maryland State Bar Association
10/17     Ohio Association of County Boards
11/18     Summit County, Ohio Safety Council
11/18     Ottawa County, Ohio Safety Council
12/1       Wood County, Ohio Safety Council
12/2       Highland-Fayette-Clinton Safety Cncl.
12/8       Cleveland Metro Bar Association
12/11     Denver/Colorado State Bar Assoc.
12/14     Akron, Ohio Bar Association
12/17     Cincinnati Bar Association

If you'd like to bring us in to speak to your organization, either virtually or in-person, perhaps for your practice group, as a value-add for your existing clients or as a new business development event, please give Bruce Hennes a call at 216-321-7774.

View More Events

Hennes Communications

You have a situation.
We have a strategy.
Because the Court of Public Opinion is always in session.
The Hennes Communications Team

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