Q: What’s the difference between a public relations firm and a crisis communications firm?
A: Public relations is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. For the rest of this piece, click here.
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