August 1, 2023
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Want to Survive Your Next Crisis? Have a Plan
By Thom Fladung, Hennes Communications
When a crisis occurs, you must react quickly because time is precious – and you don’t have time to just begin thinking about what you want to say and then getting feedback and approval from your board chair or attorney. Your stakeholders are waiting to hear from you. And when they don't, they are susceptible to believe what they are hearing from others. Pre-planned, approved messages help an organization get its side of the story told in the crucial early cycles of a crisis. For credibility's sake, there is no substitute.
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Tapping Media for Credible Disaster Communication
Timely and relevant information flow is vital to sound decision-making during a disaster, but it's also a vital public service that informs – and may protect – the public from further effects. Executed professionally and timely, disaster communication also can play a major role in transforming concerned or even angry audiences into allies. A critical linchpin in the effort is the news media, which must collaborate to efficiently and credibly disseminate information to the public.
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Communications Lessons from the Barbieverse
Chances are you’ve seen one of the countless ads promoting Greta Gerwig’s movie, “Barbie.” From Burger King Brazil’s Barbie Burger to a bright pink billboard in the United Kingdom to a Progressive Insurance commercial set in the Barbieverse, this integrated campaign has touched billions of consumers around the globe. So, what can communicators learn from this awe-inspiring work, and how can it help your brand?
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Incident Management – The Whataburger Way
A community’s level of resilience during a disaster often relies on the preparedness efforts of its private sector partners. Companies that invest in preparing for and responding to large-scale events are protecting much more than just company profits. For example, the thought and design that went into one hamburger restaurant led to a companywide culture of safety and community service.
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Eclipses Again Will Darken the Sky in 2023 and 2024
On August 21, 2017, time stood still for many in the United States. On that day, the first total solar eclipse in nearly 100 years transversed the continental United States. That widespread special event created many lessons learned for the cities and states that experienced severe traffic jams, unmet sanitation needs (e.g., lack of portable toilets and trash disposal), and other emergency response challenges. If you live in one of the 13 states that will be touched by the April 8, 2024 eclipse, trust us - your life WILL be affected.
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8/1/23 Wood County Schools (WV)
8/18/23 Coll. of Urban Affairs, Cleveland State Univ.
8/24/23 Consortium of State School Board
Associations Urban Boards Alliance
Symposium
9/6/2923 Arizona School Boards Association
Law Conference
9/20/23 Capital Area Libraries
9/21/23 Mid-Michigan Library League
9/25/23 Indiana School Boards Association/
Indiana Association of Public School
Superintendents Fall Conference
10/6/23 Geauga County Economic Leadership
10/11/23 Ohio Government Finance Directors Assoc.
10/11/23 North Carolina School Attorneys
10/12/23 Midwest Labor & Employment Conference
10/16/23 American Public Power Association
Law & Regulatory Conference
10/18/23 Ohio Municipal League
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10/23/23 Managing Partner Bootcamp
11/7/23 Ohio Assisted Living Association
11/13/23 Ohio School Boards Association
11/14/23 North Carolina School Boards Assoc.
11/14/23 Ohio Recorders Association
12/3/23 National Association of Temple Admins.
12/11/23 Cleveland Metropolitan Bar Association
1/17/24 Summit County Safety Council
1/26/24 Texas Association of Community College
Attorneys
3/28/24 CDC Leadership Academy
4/5/24 National School Boards Association Annual
Conference
4/13/24 Neighborhood Leadership Academy
6/4/24 International Town & Gown Association
7/19/24 College of Urban Affairs, Cleveland
State University
10/28/24 Massillon Chamber of Commerce
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www.crisiscommunications.com
216-321-7774
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