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Crisis Communications Today


February 2, 2026

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Our Perspective

Lawyers thinking about saying "no"
The Duty of "No": The Rule of Law in 50 Films
By Bruce Hennes, Hennes Communications
In a moment when “just doing my job” is becoming an all-purpose alibi, this piece is a reminder that every profession has a line it can’t cross; lawyers just happen to swear it out loud. Yes, it’s written with attorneys in mind, but the lessons are universal: when the pressure comes, will you enable, stay quiet, or say no? The film list that follows is an ethics playbook for leaders, executives, public officials and anyone who may be asked to trade principle for convenience.
The Mass Shooting Playbook
By Bruce Hennes, Hennes Communications
A mass shooting is not just a tactical emergency. It is a communications crucible. This article introduces the Mass Shooting Playbook, a research-driven, practical handbook for leaders and communicators responsible for communities under threat. Built on real-world cases, it offers checklists, clear roles, and guidance for preparedness, response and recovery, so you’re not improvising when fear, scrutiny and grief collide.

In the News

Difficult conversations
What Science Tells Us About Arguing With Your Father-in-Law
A Harvard researcher describes a fraught conversation about immigration with her conservative, veteran father-in-law and shares the behavioral-science playbook that kept it constructive. The takeaway isn’t “win the argument,” but keep the relationship intact. She explains why curiosity beats persuasion, how to signal respect while disagreeing, and the “conversational receptiveness” language cues that turn conflict into dialogue.
Leadership
How to Lead Through Turbulence
2025 has been a year of uncertainty and disruption for associations, as they’ve watched their members and industries get pushed and pulled by the political winds. Are tariffs in the offing, or not? Are members going to have their research or programs funded, or not? Leaders can legitimately wonder when and if they ought to respond to every bit of turbulence, especially when the honest answer to stakeholders’ questions sometimes is “Beats me.”
Entertainer branding
Tom Brady Knew he Needed to Improve on TV. So he Channeled his ‘Quarterback’ Days
Considered the greatest NFL player of all time, Tom Brady was learning a new job,  with around 25 million viewers judging each syllable every Sunday afternoon, but he felt like he had training wheels on, trying to find his balance and some success as the season progressed, but never a full rhythm.
Business meeting
In the Age of Outrage, How to Decide to Take a Stand on an Issue 
Outrage moves faster than facts—and “just stay silent” is rarely neutral. This article offers a practical way to decide whether to speak on contentious issues and, more importantly, how to make that call without sounding performative or losing trust. It lays out a shared-values framework plus real-world criteria to help any organization choose words, actions, or restraint—strategically.
Emergency Responders
Alert! Crafting Evidence-Based Warning Messages With Generative AI
Bad alerts can cost lives. Jargon, acronyms and unclear actions waste precious characters. This article shows how emergency managers, researchers and technologists are using generative AI to build evidence-based, multi-platform warning messages with built-in readability and compliance checks. Learn a practical, Creative Commons prompt architecture and decision framework for adopting AI responsibly so your next alert is clear, actionable, and trusted.

Our Upcoming Seminars

2/19/26 Ohio State Bar Association Leadership Academy
3/12/26 Consortium of State School Boards Association Annual Conference
3/26/26 Community Development Corporation Leadership Conference
4/13/26 Private
4/23/26 Judicial Conference
4/30/26 Federation of State Medical Boards
5/18/26 Managing Partner Bootcamp (Winding River Consulting)
6/28/26 American Public Power Association Annual Conference
7/30/26 South Carolina Council of School Attorneys
10/1/26 Judicial Conference
9/29/26 Iowa Association of School Business Officers
12/8/26 Akron Bar Association
         
Hennes & School Boards Associations
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