November 26, 2025
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The Mass Shooting Playbook
Introduction by Bruce Hennes, Hennes Communications
Every issue of this newsletter is designed and curated to give you usable, do-able information. This one may help shape the worst day of your career. The new Mass Shooting Playbook focuses on the half of the crisis that’s easiest to overlook in planning but impossible to escape in reality: communication. Written for PIOs, superintendents, police and fire leaders, hospital and campus administrators, emergency managers and elected officials, it offers clear, practical guidance for what to say in the first minutes and hours, how to coordinate messages across agencies, manage rumors and social media, speak to victims’ families and a frightened public, and protect both investigations and trust. This is not a marketing piece. It's a duty-of-care tool.
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7 Questions to Ask Before Hiring a Crisis Communications Firm
By Bruce Hennes, Hennes Communications
When a true crisis hits, “regular” PR isn’t enough. And the wrong firm can make things worse. This article explains why real crisis work is a rare specialty, then arms you with seven pointed questions to separate seasoned crisis pros from firms that just claim the label, before your next make-or-break moment.
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PRovokeGlobal: Inside The Global Phenomenon Of The Chicago Bulls Brand
Nearly 30 years after Michael Jordan last played for the Bulls, the team remains one of the most recognizable sports brands in the world, its logo still seen everywhere as proof of lasting appeal. Here's what it takes to sustain that kind of global resonance, and how the Bulls balance nonstop visibility with brand integrity.
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In The Wake of Political Violence: What Your Nonprofit Needs to Know
We’re not just living in polarized times; we’re living in an age of rage, where customers, employees, and even the affluent feel wronged and ready to lash out. Here, we look at fresh research and frontline lessons on how communicators can lead through anger, reset expectations, and slowly earn back trust.
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How a Philly Mag Journalist Sued an Angry Facebook Commenter — and Won
When online abuse crosses from nasty to legally dangerous, what should targets—and organizations—do? Philadelphia magazine writer Victor Fiorillo decided not to “ignore the trolls.” He sued a Facebook commenter who repeatedly labeled him a pedophile, and won a $160,000 judgment. His case is a sharp reminder that free speech doesn’t protect defamation.
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Your Inspirational Messaging Is Making People Angry (Here’s What Works Instead)
Polls show Americans are angrier, losing faith in capitalism, and deeply suspicious of big business. Adam Probolsky argues that in this mood, classic upbeat messaging backfires. He offers seven ways for communicators to meet people where they are—acknowledging broken systems, focusing on dignity and “getting by,” and localizing stories instead of selling shiny visions.
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Faith-Based and Volunteer Partnership Resources
Fires, tornadoes, floods, hurricanes, earthquakes, arson and active shooters can all affect houses of worship. With incidents occurring with little to no warning, many houses of worship are developing and updating plans and procedures to ensure the safety and security of their congregations, staff and facilities.
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12/2/25 Construction Employers Association
12/11/25 Columbus Bar Association
12/16/25 Akron Bar Association
12/18/25 Cleveland Metropolitan Bar Association
2/12/26 North Carolina School Boards Association
Leadership Conference
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3/12/26 Consortium of State School Boards
Association Annual Conference
5/18/26 Managing Partner Bootcamp
(Winding River Consulting)
9/29/26 Iowa Association of School Business Officers
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