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Crisis Management Today

February 21, 2024
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Our Perspective

Super Bowl Ads
The Best 2024 Super Bowl Ads & How to 'Write Tight'
Introduction By Bruce Hennes, Hennes Communications
Every year, our Crisis Management Today newsletter emphasizes the power of brevity in communication. We advocate for “writing tight” — a skill crucial for captivating an audience with notoriously short attention spans. To influence, motivate or inspire change effectively, embracing conciseness is key. One of the most impactful ways to hone this skill is by examining the craftsmanship behind Super Bowl advertisements. Given the astronomical cost of $7 million per minute, these ads represent the pinnacle of succinct, powerful storytelling. They are meticulously crafted to capture attention, convey a message and compel action within an incredibly brief window. For CEOs, attorneys, government officials, educators and other professionals, the ability to communicate succinctly is not just an asset; it’s a necessity.
It’s Time to Curtail “Horse Race” Coverage of Elections: What You Can Do
Introduction By Bruce Hennes, Hennes Communications
With insight from the Harvard Kennedy School, explore our feature on elevating political discourse: urging journalists to shift from "horse race" reporting to a focus on policies, for a more informed electorate and responsible media.


In the News

Why CEOs Botch Media Interviews—and Ways You Can Help Them
It seems not a week goes by that we don’t hear of one CEO or another taking heat for something they’ve said. With all the business acumen many have demonstrated in leading their businesses, you would think being a company spokesperson would be a no-brainer, yet many CEOs don’t have the skills to be an effective voice for their brand.
taylor swift
An Influencer Evolution, Starring the NFL (Taylor’s Version)
In the dynamic world of marketing and brand promotion, the traditional approach to influencer partnerships is evolving. Conventional influencer relations strategy involves identifying and collaborating with influencers deeply rooted in a particular niche, such as food, travel or fashion. However, an alternative approach is emerging—one that involves partnering with influencers genuinely interested in your brand, even if their audience might not traditionally align with your product or service.
confidential memo leak
Protecting Reputation: Steps to Take in the Face of Leaked Internal Memos
This recent headline would make any crisis communicator cringe: “Amazon’s plans to advance its interests in California laid bare in leaked memo.” The story, which unfolded through a leaked internal memo, shed light on Amazon’s growth strategy in the S. California region and its 2024 internal community outreach plans. While the document didn't include anything illegal, it raised eyebrows due to its mention of specific elected officials with whom it intends to strengthen relationships and build trust through community engagement and donations. 
How AI Deepfakes Threaten the 2024 Elections
In the 2024 elections, AI deepfakes pose unprecedented threats to democracy, enabling sophisticated disinformation campaigns that challenge our ability to discern truth from manipulation.
On-Air Microphone
‘The Voice We Woke Up To’: Bob Edwards, Longtime ‘Morning Edition’ Host, Dies at 76
Bob Edwards, the veteran broadcaster and longtime host of Morning Edition who left an indelible mark on NPR’s sound, has died. He was 76 years old. NPR’s Susan Stamberg says Edwards’ voice became part of the morning routine for millions of Americans. “He was Bob Edwards of Morning Edition for 24 1/2 years, and his was the voice we woke up to,” she says. When listeners first heard that voice, they might have imagined a figure of great authority, an avuncular newsman dressed in a pinstripe suit. But that was not Bob Edwards.
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