By David E. Johnson, writing in CommPro:
McDonalds stands out for handling its latest crisis with former CEO Steve Easterbrook right. The fast food giant let Easterbrook go last year after discovering that he had had a consensual relationship with an employee. When McDonalds terminated Easterbrook last year it said it had evidence of only of a non-physical, consensual relationship, consisting of intimate text messages and video calls. The company agreed to terminate Easterbrook “without cause” fearing a protracted legal battle with him over his severance package. Normally that would have been the end of the story.
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