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McDonalds Does Crisis Management the Right Way

By David E. Johnson, writing in CommPro:

McDonalds stands out for handling its latest crisis with former CEO Steve Easterbrook right.  The fast food giant let Easterbrook go last year after discovering that he had had a consensual relationship with an employee.  When McDonalds terminated Easterbrook last year it said it had evidence of only of a non-physical, consensual relationship, consisting of intimate text messages and video calls.  The company agreed to terminate Easterbrook “without cause” fearing a protracted legal battle with him over his severance package.  Normally that would have been the end of the story.

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For better or worse, Hennes Communications has extensive experience handling delicate, sensitive matters involving inappropriate sexual misconduct.  For more information, please contact our managing partner, Thom Fladung, at 216-321-7774.

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