By Todd Morgano at Falls Communications:
In the seemingly never-ending quest to make a splash on social media, companies occasionally create some cringe-worthy posts that damage their brand and offend the people they’re trying to connect with.
I don’t need to barrage you with examples of posts or campaigns gone horribly wrong. A quick Google search will turn up more than you have time to read.
I’d rather focus on avoiding the pitfalls, and to do that, it helps to identify some of the most common ways companies step in it.
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