For the sixth year in a row, Hennes Paynter Communications has won a Gold Rocks Award from the Public Relations Society of America, Greater Cleveland Chapter. The firm was recognized for a program it created and carried out for a forestry client in Australia.
The company retained Hennes Paynter after media coverage erroneously reported that large numbers of koala bears had been killed or injured during tree harvesting at the company’s plantations. Although news reports were exaggerated, the misinformation spread rapidly, leading to the suspension of an important industry certification – a move that threatened the company’s reputation and its market share.
Hennes Communications received the coveted “Best of Show” award at the Greater Cleveland Chapter of the Public Relations Society of America’s annual Cleveland Rocks Awards ceremony for its work on behalf of a ferry boat operator. The same campaign was awarded a Gold “Rocks” award in the crisis communications category.