May 4, 2025
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Faced With Executive Orders, What Are Schools’ Marching Orders?
By Thom Fladung & Bruce Hennes, Hennes Communications
Faced with a flurry of executive orders on immigration, gender education, and school funding, school leaders are grappling with uncertainty—and public pressure. This article offers practical crisis communication strategies to help administrators respond calmly, review policies, and keep stakeholders informed, even when the full impact remains unclear. A must-read for anyone navigating the intersection of education, politics and public trust.
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Know the Audience: Five Keys to Effective Communication
A speaker must understand the complexities and framework of their audience to craft an effective and targeted message. To know an audience, a speaker should consider who they are, what they know or think they know, why they are there, and what needs to be communicated. This information will not just make someone a better communicator. But this information is vital to anyone who wants to deliver a successful message that their audience will understand and remember.
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Your CEO Might Not Be Your Best Spokesperson. Here’s Who Journalists Actually Want to Hear From
For many companies, CEOs are seen as the default spokesperson. They’re the face of the company. But that doesn’t mean the media always sees them as the best source. New data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else. When there’s major news, journalists want it from the top. But, the best storytelling is often from voices found elsewhere in the company.
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Navigating Layoff Communication—With or Without a Plan
Layoffs, particularly over the past year, have become a predictable reality. And unfortunately, most companies aren’t ready when it comes to communication and public response. Without proper preparation, this leaves many companies scrambling. A lack of planning can produce inconsistent messaging, with varying answers coming from different leaders. There’s often poor follow-through with no clear steps, and worse, a cold tone that treats layoffs as business decisions rather than focusing on the human impact.
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Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases
In the age of social media, phrases can go viral overnight. Such viral moments have become a staple of online culture—shaping trends, influencing language, and even driving consumer behavior. Their viral nature can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.
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How A Legal Communications Plan Can Strengthen A Litigation Strategy
The 24/7 news cycle, coupled with the influx of social media platforms, means that, for better or worse, any piece of information—from a court filing, a judge’s interim ruling, evidence or remarks in the courtroom—can instantly go viral, reaching a company’s most important stakeholders and millions of others. This dynamic frequently makes a communications strategy exceedingly necessary.
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Is There a Better Way to Fight Misinformation?
In today’s information-saturated world, directly correcting false claims is often seen as the go-to strategy for combating misinformation. But what if there’s another, less confrontational approach that can be just as—if not more—effective?
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5/8/25 South Carolina Bar Foundation
5/20/25 Managing Partner Bootcamp
5/21/25 Cleveland Southwest Safety Council
6/11/25 Florida School Boards Association
6/24/25 Indiana School Boards Association
6/26/25 Consortium of State School Boards Association - Education Safety Conference
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9/18/25 Columbus Bar Association
9/23/25 Ohio Trucking Association
10/15/25 Private Seminar
10/21/25 Managing Partner Bootcamp
12/11/25 Columbus Bar Association
12/30/25 Columbus Bar Association
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