April 5, 2025
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The ArtificiaI Intelligence Era Is Here – How Schools Can Communicate About It Intelligently
By Thom Fladung, Hennes Communications
AI is rapidly reshaping education, yet many schools lack clear policies or communication strategies. With widespread student use and growing administrative adoption, districts must act now—developing guidelines, prioritizing transparency, and preparing communities for AI’s impact on teaching, privacy, and trust—to ensure they lead, not lag, in this technological shift.
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Speaking Out or Staying Silent: A Guide to Creating Communications Plans for Bar Associations (and other nonprofits)
By Nick Hansen, American Bar Association
“If you can see it coming, it’s not a crisis,” said Bruce Hennes, CEO of Hennes Communications, to audience members at a Bar Leadership Institute workshop. ”Hennes, along with (now former) Cleveland Metropolitan Bar Association (CMBA) CEO Becky Ruppert McMahon, explained why it is important for bars (and other nonprofits) to develop a communications plan for when a rapid response is needed or to proactively comment on a situation.
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Crisis Communications: Before, During, and After Disasters
In all the years we've published Crisis Communications Today, we don't believe we've ever written "This is a MUST-READ article." This one is.
Crisis communication training and real-world disasters are interconnected. This article highlights how lessons from classrooms prepare public information officers for emergencies—and how those on-the-ground experiences, from bridge collapses to wildfires, continually reshape and improve future training to save lives.
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How to Leak to a Journalist
This article offers guidance for individuals considering sharing confidential information with the press. It emphasizes understanding the risks involved, choosing trustworthy journalists, and using secure communication methods like encrypted emails or specialized platforms to protect anonymity and ensure information integrity.
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How Much Could Your Next Crisis Cost?
The Crisis 300 Index reveals that corporate crises cause average share value drops of 35.2% and EPS declines of 68.9%, with some industries hit harder than others. CEO behavior and reputation play a major role, underscoring the urgent need for proactive crisis planning.
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The Death of Traditional PR and How Brands Can Win in a Changing Media Landscape
PR remains essential, but to thrive in today’s fragmented media landscape, it must integrate with marketing, social media, and data-driven strategies. Traditional media is shrinking, crises erupt instantly, and storytelling must now be agile, multichannel, and influencer-savvy to shape perception and build lasting trust.
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The Elements of Meaningful Conversation: Fewer Mirror Questions, More Follow-Ups
In conversations, four question types emerge: introductory, mirror, topic-switching, and follow-up. While mirror and introductory questions serve basic functions, follow-ups build connection and likability, and topic-switching reinvigorates dialogue. Effective communication relies on moving beyond politeness to curiosity, depth, and thoughtful engagement.
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4/25/25 Private Seminar
5/20/25 Managing Partner Bootcamp
5/21/25 Cleveland Southwest Safety Council
6/26/25 Consortium of State School Boards Association - Education Safety Conference
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9/23/25 Ohio Trucking Association
10/15/25 Private Seminar
10/21/25 Managing Partner Bootcamp
11/18/25 Private Seminar
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