No one trains clients for high-stakes situations better than Hennes Paynter Communications. We can prepare your staff and media spokesperson before the media show up and teach you how to communicate with power, mastering even the toughest interview, speech or presentation.
Call us today at 216-321-7774 or email us at info@crisiscommunica-tions.com and ask us about media, spokesperson and presentation training/coaching for you, your top execs -- or anyone who might have to hold the fort down with a reporter until the appropriate spokesperson can be located.
Remember - you’ll be judged not just by how you handle a crisis, but by how you communicate in a crisis. Never again go into a media interview unprepared or go before a hostile audience uncoached.
Media Training
Very few individuals are naturally gifted when it comes to appearing on-camera or speaking before groups. And when those situations are part of a crisis event, the stakes to perform well are even higher.
Do you know how to handle a high-pressure TV interview? Do you know where to look? What to wear? Where to put your hands? Does your staff know what to do if a reporter calls? What if a camera crew shows up unannounced in your lobby – or ambushes you in the parking lot?

More important – will you have appropriate responses to the toughest questions? Will you “manage the message” and advance the cause of your business, agency or nonprofit?
You can be certain the senior executives at virtually all of the Fortune 500 companies have been through media training where they’ve learned to deal with adversarial situations with journalists. Perhaps it’s time for you to learn this specialized set of media survival skills.
Unlike some media trainers who focus on telling war stories, our media training is centered on giving each participant on-camera experience delivering targeted messages and strategically answering difficult questions. Typical sessions include repeat interview sessions with critiques after each to help improve performance and hone skills. Our training is adaptable to both print and broadcast interviews and the lessons learned will apply to future interviews, as well as the situation at-hand.
No one trains clients for high-stakes situations better than Hennes Paynter Communications. We can prepare your staff and media spokesperson before the media show up and teach you how to communicate with power, mastering even the toughest interview, speech or presentation.

"An attorney's duties do not begin inside the courtroom door."
Gentile vs. State Bar of Nevada
We can do our signature seminar - Managing the Media: Lawyers & The Press - for your bar association or in your office for the benefit of your firm's attorneys, corporate counsel and clients. A number of firms have used our seminar as an effective marketing tool to reinforce existing business relationships and prospect for new business. For more information, including a list of the nationally known firms that have retained us for this service, please call us at 216/321-7774.
From time to time, we do a seminar on “Extreme Crisis Communications” for government officials, fire, law enforcement, health officials and other first responders.
This seminar offers leaders the tools to navigate the harsh realities of speaking to the public, media, partners and stakeholders during an intense public-safety emergency (e.g. pandemic flu, mass casualty, terrorism and other extreme situations involving threats to life and limb).
Leaders must anticipate the mental stresses the population will be experiencing and
apply appropriate communication strategies to attempt to manage communications during times of extreme situations. Officials and spokespersons will gain the following understanding: the psychology of communicating in a crisis; their role as a spokesperson; working with the media during a crisis; handling press conferences and Town Hall meetings.
In this two-hour session, public officials, peace officers and safety personnel receive practical instruction about how to communicate with the public during an intense crisis.
This seminar has been approved for Continuing Professional Training (CPT) hours by the Ohio Peace Officer Training Commission, Office of the Ohio Attorney General.
Learning Objectives: As a result of attending this class, participants will:


We offer spokesperson & presentation training and Cleveland media coaching, teaching spokespersons to improve their skills and daily interactions with peers, subordinates, investors, journalists and other outside parties.
David J. Akers, Executive Director
Northeast Ohio Sourcing Office

"As a mayor, I strongly recommend (the Hennes Paynter crisis communications seminar) to my fellow mayors. This seminar will teach you how to interact with the media and your community during a crisis situation."
Susan Drucker, Mayor
City of Solon, Ohio
"For organizations without a communications plan, (a Hennes Paynter crisis comm seminar) is the ideal primer."
Steven Manchook, Risk Management Specialist
The Lubrizol Corporation
"We had a chemical spill in Madison Village on May 29, 2008. The entire incident was handled well because our Police Chief, Road Superintendent and I had been to your Extreme Crisis Comm seminar on May 15th at Lakeland Community College. Thank you for all of the excellent information. If we have a major incident in the future, your company will be the first place I call."
"Thanks to Bruce Hennes for coming to Coshocton County, Ohio to do his “Extreme Crisis Communications” presentation. I was glad that our health department was able to support this effort and that so many of our employees – and other government officials – attended. Because of the training, I was able to serve as spokesman for our agency during the recent H1N1 Swine Flu situation and conduct the press conference in a professional manner. We used his forms and techniques to prepare for all of our encounters with the media, predicting all of their questions in advance and serving the public with transparency. You can read about the results of our media relations in a laudatory editorial that ran in a local newspaper here. Government and health officials across the board should receive the crisis and risk communications training he offers."
"I've attended many media-related training seminars in my 21 years as Chief. This is by far the best."
John Maddox, Police Chief Police, Middleburg Heights, Ohio
President, Cuyahoga County Police Chiefs' Association
"Hennes Paynter Communications provided an insightful introduction to the art of media relations for a few of the Case Western Reserve University School of Medicine faculty physician scientists and support staff. I found his verbal and visual performance tips of great value, as were the practice of developing key messages and implementing them during on-camera interviews. Bruce has a real talent for understanding how the media works and how they’re going to interpret your actions/non-action. I recommend anyone that’s in the public eye go through this training."
Pamela B. Davis, MD, PhD
Dean, Case Western Reserve University School of Medicine
"Dear Mr. Hennes:
You were definitely a hit with our members. They loved your presentation and we had many requests to bring you back again. From the 96 members in attendance, we received such comments as:
Wonderful speaker
Very informative and energetic
Best one yet
Very knowledgeable
Really enjoyable speaker
Super, super, super
Useful information, would love to hear more
Great speaker
Bring him back
Excellent, excellent
Great understanding of crisis comm
One of the best
Thank you so much for making our meeting so successful.”
"You can not be too prepared for an interview situation, when there are no chances for a re-do. Don't risk your reputation to improvisation."
Craig Hupp, General Manager
The Lubrizol Corporation
"I strongly recommend that any executive or manager who could be questioned by members of the news media during an emergency event receive professional media training.
In Bruce Hennes's training sessions you learn how to give concise, truthful messages. The training provides you with techniques that create self comfort in dealing with a stressful situation."
"(The Hennes Paynter media-crisis training) is the best communication training that I've ever had in my 20-year career."
Jacie Weston, Operations Manager
The Lubrizol Corporation
"(The Hennes Paynter crisis communications training) should be mandatory for all elected officials and department heads."
Stephen M. French, Municipal Clerk
City of Moraine, Ohio