How the Media Manipulate the News is a 30-90 minute talk providing an overview of the media. Appropriate for individual businesses, trade associations, corporate retreats, etc., because it's somewhat entertaining while offering significant and actionable takeaways for participants.
Managing the Media can be as brief as three hours, or run as long as eight hours when it includes full-scale media training. Media training puts executives and other potential spokespersons through taped mock interviews using scenarios specific to your industry or business. Some versions of this seminar have been certified numerous times for Continuing Legal Education credits by the Ohio Supreme Court's Commission on CLE and the Ohio Attorney General's Office for continuing education credits for police officers.
Extreme Crisis Communications, generally a two-hour seminar, includes all of the content of "How the Media Manipulate the News" (above) plus a deep dive into the details of what to say and how to say it during times of mass casualty and other high-risk threats to life and limb. This seminar is primarily designed for mayors, police, fire, health, education and other first responders, but is appropriate for all organizations that face the potential for serious accidents that could involve mass casualties. This seminar has been certified numerous times by the Ohio Attorney General for continuing education credits for police officers.
Managing the Message: Presentation Training is fully-customizable and can be done as one-on-one executive coaching situations or as group presentations. These customized training sessions include such topics as using PowerPoint more effectively, assertiveness training, handling tough communications challenges and making meetings work. All of these seminars are designed to help you, your executives and team communicate with power and poise.
Essential Elements of a Crisis Plan is a one-hour seminar designed to introduce your organization to crisis planning. This is a practical seminar for any organization that is just beginning the crisis planning process, or for those who have prepared a business continuity plan and recognize the need for a crisis communication plan.
Media Relations: Tools, Tips & Tactics is a 45-minute presentation, perfect for breakfast or luncheon talks, offering a wide variety of actionable steps small businesses and nonprofits can take to increase their visibility.
Social Media & Professionalism for Teaching Professionals & Administrators
is a 2.5 hour seminar offering practical instruction about the use and misuse of social media (e.g. Facebook, emails, texting, blogging & Twitter). Other topics in this program include off-campus and after-hour behavior by school personnel, FERPA, Licensure Code of Professional Conduct for Ohio Educators, professional dress codes and teachers and administrators as "brand ambassadors." For more information, click here.
Dr. Mike Weiss
Professor and Chair
Case Western Reserve University
School of Medicine, Department of Biochemistry
We can do our signature seminar - Managing the Media: Lawyers & The Press - in your office for the benefit of your firm's attorneys, corporate counsel and clients. A number of firms have used our seminar as an effective marketing tool to reinforce existing business relationships and prospect for new business. For more information, including a list of the nationally-known firms that have retained us for this service, please call us at 216-321-7774.
" Every lawyer who acts as litigation counsel or corporate counsel to a business or institution should be familiar with the principles and practical considerations conveyed in Bruce's program because coverage and public reaction can be such powerful factors when a client is involved in litigation or faces some type of business crisis."
Partner Hahn Loeser + Parks LLP
" I have had the pleasure of attending a presentation by Bruce Hennes on media relations. It provided excellent content that is very useful and instructive to lawyers, and provides important insights that enable lawyers to effectively serve clients facing media issues and to do so in an ethical and professional manner."
Gerald Korngold, Former Dean
Case Western Reserve University School of Law
"I really enjoyed your presentation particularly as it reinforced my teaching points for a class I teach at UA for sociology, political science, communications and emergency management students - The Social Impact of Disasters. It's always good for the soul when an experienced professional emphasizes the importance of the same points!"
AnneMarie Scarisbrick-Hauser, PhD, Adjunct Professor
University of Akron, Ohio
Principal, H.A. Praxis Solutions
"As a mayor, I strongly recommend these seminars to my fellow mayors. These seminars will teach you how to interact appropriately with the media and y our community during a crisis situation."
Susan Drucker, Mayor
City of Solon, Ohio