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Today’s Lesson for Schools: Crisis Communications as a Solution

By Thom Fladung, Hennes Communications Today’s assignment: Search “crises and schools” in a Google news search. You’ll find 382,000 results. Here’s a quick headline sample: A Crisis of School Absences Mental health crisis in schools: 4 ways educators can take action Report: Schools Won’t Recover from COVID Absenteeism Crisis Until at Least 2030 Crisis In […]


The British Royal Family Learns That if You Don’t Fill an Information Vacuum, Someone Else Will

By David Bauder, writing for the Associated Press… A media frenzy was born on Feb. 27, when the hashtag #WhereIsKate exploded online with speculation about the whereabouts of Britain’s Princess of Wales. It opened a rabbit hole of amateur detective work, memes, bizarre theories and jokes — mixed with genuine concern about Kate’s health — […]


Oh, Ohtani! Gambling Scandal Has High Comms Stakes

From our colleague, Tom Weidlich, at PRCG | Haggerty… One of the biggest crises currently rocking the sports world — the gambling scandal swirling around Los Angeles Dodgers superstar Shohei Ohtani — raises all sorts of tawdry communications issues with all sorts of important communications lessons. Not the least of those lessons arises from a […]


Steve Jobs’s Nervousness Before His First TV Interview 46 Years Ago, Proves Even Geniuses Have to Start Somewhere

From Jeff Haden, writing for Inc… It’s easy to assume Steve Jobs — like any extremely successful person — was somehow made differently. That he possessed certain innate qualities. Talent. Perseverance. Creativity. Intelligence. Emotional intelligence. (OK, maybe not that one.) It’s easy to assume that who he was inside, and what that allowed him to do, made all the difference. Yet Steve Jobs wasn’t […]


Why CEOs Botch Media Interviews—and Ways You Can Help Them

By Brian Ellis at PR Daily It seems not a week goes by that we don’t hear of one CEO or another taking heat for something they’ve said. With all the business acumen many have demonstrated in leading their businesses, you would think being a company spokesperson would be a no-brainer, yet many CEOs don’t […]


Is the CEO Really Your Best Crisis Spokesperson?

From our friend and colleague in Australia, Tony Jaques… Who should speak in a crisis? That deceptively simple question can help determine whether an organisation’s reputation is enhanced or irreparably damaged when things go wrong. And behind that question are two common errors in crisis management. The first error is the idea that “speaking with one voice” […]


10 Tips to Craft Compelling Pitches in a Skeptical Media World

By Michelle Ubben for PRNews In this fast-changing world with nearly limitless ways to get your message out, independent coverage from credible media outlets remains the Holy Grail. But there’s a reason it’s called earned media—PR professionals have to work hard and employ smart strategies to attract reporter attention and win hard-earned coverage. Given the evolving media […]


Why ‘Off the Record’ is a High-Wire Act Best Avoided

By Hennes Communications Q:  A reporter wants to interview me, and I don’t want to be identified as the source of the information.  What do I do? A:  The reporter’s goal is to interview you with no strings attached – everything you say and do can be reported. This is called “on the record” and […]


What Transparency Means Now for Leaders

By Mark Athitakis for Associations Now The past few years may well be remembered as a time when transparency was a major source of concern for leaders and their stakeholders. Like you, I probably consumed too much information about what Elon Musk was and wasn’t being forthright about at X; meanwhile, the calls for leaders […]


When Not to Pitch a Story

By Arthur Solomon for PRNews Israel’s response to the terrorists attack by Hamas raised important questions for people in our business: Is it bad judgment to continue pitching stories about fluff products like candies, alcoholic and non-alcoholic drinks, and other non-essential products, when all aspects of the media are covering the Israeli-Palestinian situation almost 24 […]


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