Every company of any size inevitably encounters a crisis situation at some point. Today, with numerous social media platforms, a crisis can quickly become very public and spread far and wide – well beyond your local city or even state.
But, the same social media platforms that can help spread a negative story can also be used effectively via employee advocacy to combat a negative story. In this case, we’re defining employee advocacy as working with employees to use their own social media accounts and presence to advocate on behalf of their employer.
To read more about the steps you can take to harness the power of employee advocacy for responding to a company crisis, please click here.